Choosing a nursery is an important decision for any parent and most searching will start online. How to you provide great content that gets parents interested in adding the business to a shortlist?
Since 2012 we’ve been gradually adding Yellow Dot Nursery locations to Google Business View. This allows prospective parents to find a nursery on Google Maps and answers some of the initial questions that a parent could have…
- Is the nursery in the right location?
- Is there parking?
- Does the building look well-kept, safe, warm and inviting?
- Is it accessible?
- Are there good quality outdoor play areas?
- Is the equipment and building of good quality?
- Do they cook food on the premises?
These and many more questions will be answered for the user just by browsing the images. With Google Business View this enhanced imagery is available directly from Google Search and Google Maps. For Yellow Dot Nursery we’ve also added the virtual tours to their mobile friendly web site with navigation to allow users to jump to the area of interest. In a recent look at the statistics for the web site we found almost half of users were accessing the web site with a mobile device.
Yellow Dot Nursery has an ambitious programme of expansion. Google Business View has proved its worth and we’re adding it to their marketing mix as new locations open.
Can we do the same for your business? Please contact me, John Carratt on 07974 409158. I’d be delighted to discuss how you could benefit.